By James Thornton 
Imagine this you’re standing across from someone who makes your heart skip, your words stumble, and your world feel a little brighter. That electric, nervous energy of new love is what Ed Sheeran captures in his latest single, “Azizam,” released on April 4, 2025. As the lead track from his upcoming album Play, set to drop on September 12, 2025, this song is a vibrant celebration of those lovestruck jitters that make falling in love so unforgettable. With its unique blend of acoustic-pop and Persian musical influences, “Azizam” is both a fresh chapter in Sheeran’s career and a testament to his ability to connect with listeners on a deeply emotional level.
The title “Azizam,” meaning “my dear” or “my beloved” in Persian, sets the stage for a song that’s as culturally rich as it is heartfelt. Working with producers Ilya Salmanzadeh, Savan Kotecha, and Johnny McDaid, Sheeran has crafted an emotional Ed Sheeran song that feels like a warm embrace, inviting fans to dance and dream along with him. This romantic pop single not only showcases his signature storytelling but also introduces a new sound inspired by Persian heritage, making it a standout in the cultural fusion music of 2025.
A Sound That Sparks Joy
At its core, “Azizam” is a love song that pulses with energy. The track’s vibrant, danceable beat sets it apart from Sheeran’s slower ballads, while its Persian-inspired melodies add a layer of intrigue. The lovestruck jitters lyrics capture the playful yet vulnerable moments of early romance, with lines like “If love’s a game, let’s play / Azizam, meet me on the floor tonight” evoking the thrill of a new connection. Sheeran’s voice, warm and sincere, carries the song’s emotional weight, making every note feel personal.
The collaboration with Ilya Salmanzadeh, whose Persian roots inspired the song’s sound, brings a fresh perspective to Sheeran’s music. Traditional Persian rhythms and scales weave seamlessly into the acoustic-pop foundation, creating a Persian love song that feels both universal and unique. Johnny McDaid’s guitar work and Savan Kotecha’s production polish add depth, ensuring the track is as catchy as it is meaningful. This blend of styles makes “Azizam” a perfect example of Sheeran’s willingness to explore new musical horizons while staying true to his roots.
A Visual Celebration of Love and Culture
The Azizam music video, directed by Iranian-American filmmaker Saman Kesh, is a feast for the eyes and heart. Filmed in South London in February 2025, after Sheeran’s India tour, the video transports viewers to a vibrant Persian wedding, complete with colorful attire, intricate dance sequences, and a sense of communal joy. The inclusion of legendary Iranian singer Googoosh, alongside actors like Andy, Omid Djalili, Eyelar, Ilya Salmanzadeh, and Shervin Alenabi, adds authenticity and star power to the production.
Every frame of the video feels like a celebration, with the Persian wedding setting mirroring the song’s themes of love and connection. The visuals aren’t just decorative—they deepen the narrative, showing how love transcends cultures and brings people together. A separate “Pink Heart Video,” released alongside the single, offers a behind-the-scenes look at Sheeran’s promotional tour across the United States, adding a personal touch that fans have loved. Together, these visuals make “Azizam” not just a song, but an experience.
How Fans Are Reacting
Since its release, “Azizam” has sparked a wave of excitement among fans. Debuting at number three on the UK Singles Chart and topping both the Official Singles Sales and Downloads rankings, it’s clear that this Ed Sheeran new song has struck a chord. On X, fans have shared their enthusiasm, with one post calling it “Ed at his best, blending cultures and emotions in a way only he can” (X post). The song’s upbeat rhythm and cultural fusion have drawn comparisons to Sheeran’s earlier romantic hits like “Perfect” and “Thinking Out Loud,” but fans note its distinct, danceable energy sets it apart.
While “Perfect” and “Thinking Out Loud” are tender, introspective ballads, “Azizam” feels like a joyful leap forward. Its lively tempo and Persian influences give it a fresh edge, appealing to both longtime fans and new listeners. Many have praised Sheeran for taking risks while staying true to his knack for crafting songs that feel like personal stories. This balance of familiarity and innovation has made “Azizam” a standout in his discography.
The Road to Play
“Azizam” is just the beginning of what promises to be an exciting chapter for Sheeran. His upcoming album Play, described as “playful, explorative, and celebratory,” marks a return to “big pop” after his acoustic-focused albums in 2023. Sheeran has already teased two other singles, “Old Phone” and “Sapphire,” hinting at a diverse and dynamic tracklist. Pop-up Play attractions in cities like London, Madrid, and Amsterdam in May 2025 gave fans an exclusive preview, building anticipation for the album’s release (Smooth Radio).
Table: Key Details of “Azizam”
| Aspect | Details |
|---|---|
| Release Date | April 4, 2025 |
| Album | Play (September 12, 2025) |
| Collaborators | Ilya Salmanzadeh, Savan Kotecha, Johnny McDaid |
| Musical Style | Acoustic-pop with Persian influences, vibrant dance beat |
| Music Video | Directed by Saman Kesh, Persian wedding theme, featuring Googoosh |
| Chart Performance | No. 3 on UK Singles Chart, No. 1 on Official Singles Sales and Downloads |
| Cultural Significance | Incorporates Persian heritage, inspired by Ilya Salmanzadeh’s background |
FAQs: Your Burning Questions Answered
- What does “Azizam” mean?
“Azizam” is a Persian word meaning “my dear” or “my beloved,” giving Ed Sheeran’s new single a romantic and cultural touch. - When was “Azizam” released?
The song dropped on April 4, 2025, as the lead single from Sheeran’s upcoming album Play. - Who worked with Ed Sheeran on “Azizam”?
Sheeran teamed up with Ilya Salmanzadeh, Savan Kotecha, and Johnny McDaid to write and produce the track. - What’s the theme of the “Azizam” music video?
The video, set at a Persian wedding, celebrates love and culture with vibrant visuals and features Googoosh. - How does “Azizam” compare to Sheeran’s earlier songs?
Like “Perfect,” it’s romantic but stands out with its upbeat, Persian-inspired sound, making it a fresh take on Sheeran’s style.
Looking Ahead
As we count down to the release of Play on September 12, 2025, “Azizam” offers a glimpse into an album that promises to be bold, joyful, and deeply personal. This Persian love song invites listeners to embrace the thrill of new love while celebrating the beauty of cultural fusion. Whether you’re swaying to its infectious beat or getting lost in its heartfelt lyrics, “Azizam” is a reminder of why Ed Sheeran remains one of music’s most beloved storytellers.